Low Search Views, High Total Views at 4:30pm on a holiday sunday

I have only 107 views from Etsy search at 4:27pm on a Labor day weekend sunday, but 939 total views.

And a decent sale of a book and Lenox vase.

Only 29 google views.

It is making me wonder how my total views have gone up the second half of this month when they were low all summer??? Even as my search views stayed pretty much the same.  More people are shopping??